Core Web Vitals in plain language, and how to actually fix them
Three metrics, explained without jargon, with the fixes that resolve most failures. Page speed affects both ranking and conversion rate.
Read →WordPress, Shopify, performance and the technical decisions that determine whether a site can rank and convert at all.
10 posts on Websites.
Three metrics, explained without jargon, with the fixes that resolve most failures. Page speed affects both ranking and conversion rate.
Read →Fourteen checks, in priority order. Improving conversion rate reduces your cost per acquisition across every channel at once.
Read →A twenty-minute file that tells AI crawlers what your site is about. What it is, what it isn't, and exactly what to put in it.
Read →Google Business Profile, local landing pages and consistent business data. What matters most for local visibility, in order.
Read →There are hundreds of schema types. Five of them do most of the work. Here's what to implement and what's a waste of an afternoon.
Read →GA4 defaults are not a measurement setup. Here's the configuration that makes it genuinely useful, in the order I do it.
Read →Speed affects rankings and conversions. Most slowness comes from four causes, and three of them you can fix yourself.
Read →The decision is mostly about who maintains it and what you're actually selling. Here's the honest comparison.
Read →Ranking on Google and being cited by ChatGPT are different problems. Here's the distinction, and what I implemented when I rebuilt askismaeel.space.
Read →Moving a domain from a website builder to static hosting is meant to be routine. One confirmation dialog nearly cost me my entire mailbox.
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