What $1M a month in ad spend teaches you that R10,000 doesn't
Budget doesn't just change scale. It changes which decisions are even possible, how fast you learn, and what counts as a signal instead of noise.
Read →If the tracking is wrong, every decision downstream is wrong. GA4, conversion tracking, server-side setup and attribution - the unglamorous layer everything else depends on.
10 posts on Analytics.
Budget doesn't just change scale. It changes which decisions are even possible, how fast you learn, and what counts as a signal instead of noise.
Read →Meta says it drove 60 sales. Google says 45. You had 70 in total. Here's why that happens and how to make decisions anyway.
Read →Conversion optimisation isn't button colours. It's finding where people leave and removing the reason. Here's the practical method.
Read →It's sold as essential and it isn't, for most businesses. Here's what it genuinely fixes, what it doesn't, and the threshold where it's worth the cost.
Read →Most CPA targets are invented rather than calculated. Here's the arithmetic, including the part most people skip.
Read →GA4 defaults are not a measurement setup. Here's the configuration that makes it genuinely useful, in the order I do it.
Read →Impressions, reach and engagement rate belong in a report nobody reads. Here's the short list I'd actually run a business on.
Read →Webhooks are behind most useful marketing automation. Here's what they are, in plain terms, and the three things that go wrong.
Read →Before you optimise anything, check these six things. Most accounts I audit fail at least two, and every optimisation made on bad data compounds the error.
Read →Moving a domain from a website builder to static hosting is meant to be routine. One confirmation dialog nearly cost me my entire mailbox.
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