AI content and Google: separating what's true from what's repeated
Google doesn't penalise AI content for being AI-generated. It penalises unhelpful content. The distinction matters more than the panic suggests.
Read →Being ranked and being cited are different problems. AI SEO, sometimes called Generative Engine Optimization, is the work of making a site readable and quotable by ChatGPT, Perplexity and Google's AI Overviews.
7 posts on AI SEO.
Google doesn't penalise AI content for being AI-generated. It penalises unhelpful content. The distinction matters more than the panic suggests.
Read →Ranking and being cited are different problems with overlapping solutions. Here's what's genuinely new and what's the same work with a new name.
Read →Being mentioned in a generated answer is a different job to ranking. Here's what actually influences it, and what nobody can honestly promise you.
Read →A twenty-minute file that tells AI crawlers what your site is about. What it is, what it isn't, and exactly what to put in it.
Read →There are hundreds of schema types. Five of them do most of the work. Here's what to implement and what's a waste of an afternoon.
Read →Ranking on Google and being cited by ChatGPT are different problems. Here's the distinction, and what I implemented when I rebuilt askismaeel.space.
Read →Eight modules, one webhook, and a Claude API call. A walkthrough of the automation behind the free audit tool, including what it costs to run.
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