Learning in public

I'm learning how to actually use AIautomationpaid mediaAI SEO

I've spent years in digital marketing and technology. AI is changing all of it, so I'm working out how to use it properly — testing things, building things, and sharing what I find. Including the parts that don't work.

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Illustration of Ismaeel Motala
Teach

Explaining concepts, tools and what's actually changing.

1 posts → Build

Things I'm building, testing and shipping.

1 posts → Learn

Experiments, mistakes and things I'm still figuring out.

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What this is

Practical, not prophetic

There's no shortage of people explaining what AI will do to your industry. There's much less writing about what happens when you actually sit down and build something with it.

That's what this is. I work in paid media, SEO and automation, and I'm learning the AI side of it in real time. When something works, I explain how. When it breaks, I write that down too — usually it's the more useful post.

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