Paid Media

Paid Media That Reports in Revenue, Not Impressions

Google, Meta and TikTok managed end to end — built on the discipline that comes from running over $1M in monthly ad spend.

Book a CallFree Website Audit
Advertising funnel converting impressions from several ad platforms into customers
$1M+
Monthly ad spend managed
5
Disciplines under one roof
3
Major ad platforms run daily
The Problem

Where ad budgets quietly leak

The tracking is wrong

Conversions are double-counted, misattributed or missing entirely. Every optimisation decision after that compounds the error, and the platform scales the wrong thing.

The structure fights the platform

Campaigns built on defaults rather than intent and margin. Budget flows to the cheapest clicks instead of the most valuable customers.

Creative testing has no cadence

On Meta and TikTok, creative is the main lever. Without a steady testing rhythm, performance decays and nobody can say why.

What’s Included

What managed paid media covers

Google Ads

Search, Performance Max, Shopping and remarketing, structured around purchase intent and product margin.

Meta Ads

Prospecting and retargeting built on creative volume, clean signal and audience structures that don’t cannibalise each other.

TikTok Ads

Native-first creative testing where the hook carries the performance, not the polish.

Conversion tracking

GA4, conversion APIs and server-side tracking configured so the numbers being optimised against are accurate.

Creative direction

Ad concepts and angles briefed and iterated against performance data rather than preference.

Reporting

Spend, cost per acquisition and return reported plainly and on schedule, in the metrics the business actually runs on.

Process

How accounts are run

  1. AuditAccount structure, tracking accuracy and wasted spend identified before anything is changed
  2. Fix the foundationConversion tracking corrected first — optimising on bad data is the most expensive mistake in paid media
  3. RestructureCampaigns rebuilt around intent, margin and audience rather than platform defaults
  4. Test creativeA consistent testing cadence, because creative is the primary performance lever on Meta and TikTok
  5. Scale and reportWinners scaled, losers cut early, results reported against business metrics rather than platform vanity metrics
Brands Worked With

Experience across global brands

Under Armour Vans Birkenstock Crocs

Who this is for

Businesses already spending on ads without clear reporting on return, and businesses ready to scale spend but unsure their tracking and account structure can carry it.

Book a CallFree Website Audit

Find out what your ad spend is actually returning

Book a call to walk through the account. Ismaeel will tell you plainly whether the tracking is trustworthy and where the budget is leaking, before anyone talks about scope.

Book a CallFree Website Audit
FAQ

Common questions

Google Ads, Meta Ads and TikTok Ads, including conversion tracking setup across GA4 and platform conversion APIs.

Over $1 million in advertising spend per month.

Yes. The same structure, tracking discipline and testing cadence apply at any budget; only the pace of testing changes.

An audit of account structure, tracking accuracy and wasted spend. Conversion tracking is corrected before any optimisation, since optimising on inaccurate data compounds the problem.

Yes. Accounts, data and creative assets remain owned by the business throughout and after the engagement.