Why does ChatGPT and OpenAI still need Humans?

If OpenAI and all the other big players in AI still hiring new employees, why do people think they can stop and use AI?

NEWSA.I - ARTIFICIAL INTELLIGENCEMARKETING

9/29/20251 min read

ChatGPT is hiring a Content Strategist for $300-400K a year.

But your company still thinks ChatGPT can “handle all the content” on its own.

I shouldn't even need to say this but: brands don’t grow on AI alone.

They grow on strategy.

Proof is everywhere:

🦉 Duolingo: from obscure app to $10B+ valuation - powered by witty, fearless social media.

🎯 Red Bull: spends ~$300M annually on content, pulling in $10B+ revenue.

🍪 Crumble: started as a hostel-side idea → now a multi-branch empire with fans camping outside stores thanks to iconic memes.

Your strategist isn’t “just posting on socials.”

They’re the difference between your brand being a nobody and a household name.

So if you’re still sleeping on your content team, let me say this plainly:

- Hire a strategist worth their salt.

- Pay them what they deserve.

- Trust them (don’t strangle their ideas in endless stakeholder ping-pong.)

In 2025, billboards won’t make you unforgettable.